Join Our Team as a Campaign Marketer (B2B / Demand Generation)

As a Campaign Marketer, you are responsible for developing and executing integrated B2B marketing campaigns that directly contribute to lead generation, pipeline growth, and brand positioning.

You operate at the intersection of content, automation, and performance marketing, taking ownership of campaigns across multiple channels, including email, LinkedIn, and paid social. You ensure that campaigns are not only creatively strong, but, above all, measurably contribute to commercial results.

You work closely with the Digital Marketer and play a key role in translating strategy into actionable, data-driven campaigns.

Responsibilities & Tasks

1. End-to-End Campaign Ownership
You develop and manage integrated marketing campaigns from strategy through execution and optimization. You work in campaign sprints and translate marketing objectives into concrete, multichannel campaigns.

2. Multichannel Demand Generation
You set up campaigns across channels such as:

  • Email marketing and automated journeys
  • LinkedIn (organic + paid)
  • Website / landing pages
  • Social advertising (where relevant)

You ensure consistent messaging and optimal performance across all channels.

3. Marketing Automation & Lead Nurturing
You build and optimize workflows in marketing automation tools (such as Salesforce Marketing Cloud or similar), including:

  • Lead nurturing flows
  • Segmentation and targeting
  • Lead scoring and handover to Sales

4. Funnel Optimization & Lead Management
You analyze campaign results and continuously optimize based on funnel metrics such as:

  • MQL → SQL conversion
  • Cost per lead
  • Engagement rates
  • Pipeline contribution

You work closely with Sales and Marketing Operations to drive results.

5. Data-Driven Optimization
You use data (including Google Analytics, CRM, and marketing automation tools) to continuously improve campaign performance. You conduct A/B tests and translate insights into concrete improvements.

6. Collaboration & Alignment
You work closely with Digital Marketing, Sales, and external partners to ensure campaigns effectively reach the market and generate impact throughout the commercial funnel.

Who are you?

  • At least 4 years of experience in B2B marketing, preferably in a campaign, demand generation, or performance marketing role
  • Proven experience in developing and executing multichannel campaigns (email, LinkedIn, paid social)
  • Experience with marketing automation platforms (Salesforce Marketing Cloud, HubSpot, or similar)
  • Strong understanding of B2B funnels, lead scoring, and CRM integration (Salesforce is a plus)
  • Strong analytical skills and a track record of managing performance based on KPIs such as pipeline and conversion
  • Experience with A/B testing and data-driven optimization
  • Strong copywriting and content skills, with a primary focus on conversion and impact
  • Proactive, structured, and able to manage multiple campaigns simultaneously
  • A team player who works effectively across Marketing and Sales

What do we expect from you?

  • You are analytically strong and know how to translate data insights into clear conclusions and actionable recommendations;
  • You work in a structured way, maintain an overview, and know how to set the right priorities when multiple things are happening at the same time;
  • You combine a commercial mindset with a strong understanding of your target audience, messaging, and timing;
  • You are curious and continuously look for ways to make existing processes smarter, more efficient, and more effective;
  • You are a strong communicator and can easily adapt your communication style to different stakeholders, from Marketing and Sales to external partners;
  • You take ownership of your work, show initiative, and don’t wait to act when you see opportunities for improvement;
  • You are results-driven and naturally evaluate your work and make adjustments where necessary;
  • You thrive in a dynamic environment where plans can change and you need to respond flexibly to new insights;
  • You are a team player who enjoys collaborating, sharing knowledge, and bringing others along in ideas and decisions;
  • You have a positive, professional, and eager-to-learn attitude, and are committed to continuously developing yourself and the organization.

What do we offer?

  • A versatile B2B marketing role where you will directly contribute to lead generation and commercial growth, with the freedom to shape and continuously improve campaigns yourself.
  • Competitive compensation and an attractive benefits package, including a pension plan, paid time off, and bonus opportunities.
  • A role where you will not only execute campaigns, but also help shape and further professionalize marketing campaigns and marketing automation across the organization.
  • A great balance between autonomy and collaboration: you will take ownership of campaigns while working closely with an experienced Marketing team and Sales.
  • Opportunities for professional development, with access to training, workshops, and a learning budget to further expand your skills.
  • Flexible working hours and hybrid working (partly from the office and partly remotely).
  • A committed and motivated team that values collaboration and that you will be part of.

Interested? Get in Touch!

Please send your CV and cover letter to David van Milligen at dvanmilligen@monchy.com, or call +31 10 413 0320 if you have any questions about the position.